Meghan Markle aims to thrive on Instagram but faces hurdles in connecting with followers
California: Before she became a duchess, Meghan Markle was all about that lifestyle blog life and had a pretty active Instagram. She shared everything from holiday pics to dog photos and even some tasty recipes. But in 2018, right after marrying Harry, she decided to wipe her online presence clean.
Now, she’s back on Instagram with a brand new page and the username @meghan. It seems like she’s hoping to be known just by her first name, like Beyoncé or Oprah. Pretty ambitious, right?
Her first post was a fun video on New Year’s Day, where she runs barefoot on a beach and writes “2025” in the sand. It’s a classic Archewell production, with Harry behind the camera capturing her joyful moments. You can tell they probably did a few takes to get it just right.
While it looks like she’s set to become an influencer, the game has changed since her blogging days. Experts think her return means she’s ready to launch her lifestyle brand this year. She might even follow in Gwyneth Paltrow’s footsteps with a Netflix series about cooking, gardening, and friendship, plus a podcast. But to really stand out, she’ll need to spice things up a bit more than her previous work.
To make it big on Instagram, Meghan will have to share more personal stories and give a peek into her life with Harry. People love knowing the little details about influencers’ lives. Just look at Gwyneth Paltrow’s breakfast videos; they’re a hit because they feel relatable. But the Sussexes have been pretty private, and that might hold Meghan back from sharing what her fans really want to see.
In today’s world, followers crave that personal connection. It’s not enough to just post pretty videos without any context. They want to feel like they’re part of the story.
Claudia Cockerell is a lifestyle writer
