As luxury handbags become crime targets, minimalist designs are set to dominate the fashion scene in London by 2025
London: As December wrapped up, influencers were buzzing about how unsafe the streets felt. High-end items like Birkin bags and Rolex watches were becoming prime targets for thieves.
With handbags costing over £10,000 being locked away, it looks like the trend for 2025 will shift towards more subtle, understated clutches.
Enter Erdem Moralıoğlu, the fashion darling of London, who just launched his first leather handbag line at the end of 2024. His Bloom bag is crafted in Italy from a single piece of leather, with a handle made using a special jewelry technique. It comes in soft colors like black, olive, and pale rose, featuring delicate gold-tone handles that are elegant without being flashy, starting at £1,495.
Even celebrities are loving it! Demi Moore was spotted with the Bloom bag at a UK screening, and Kate Winslet took hers to a carol service. Erdem shared that he wanted to create something special before his label turned 20, inspired by the women who have influenced his work and his love for flowers.
According to trend experts, we’re seeing a “minimalist renaissance” in fashion, focusing on clean lines and neutral colors. Shoppers are moving away from flashy logos and are looking for quality craftsmanship instead.
Vintage markets are thriving as people seek timeless pieces that last. Brands like COS and The Row are leading the charge with their sophisticated, minimalist styles.
On the high street, stores like JW Pei, Arket, and Uniqlo are also jumping on the bandwagon, offering logo-free bags for a more understated look. Mid-range options from DeMellier and Staud are available, while The Row competes with high-end brands like Toteme and Loewe.