Charlie XCX’s Brat movement is empowering youth to embrace recklessness and joy, promising to grow even more in 2025.
London: This year has been all about Brat. Charli XCX’s latest album has not only topped charts but also taken over social media. It even snagged the title of word of the year from Collins English Dictionary.
Brat isn’t just an album; it’s a whole vibe. Lexicographers describe it as having a confident, independent, and hedonistic attitude. It’s rare for an album to spark such a cultural movement.
Released in June, Brat is packed with 15 upbeat dance tracks. The neon green cover art and bold attitude make it stand out. It even inspired a viral dance on TikTok, and Charli’s been nominated for seven Grammys this year, more than any other British artist.
This album is a total party starter, and the remix album, Brat And It’s Completely Different But Also Still Brat, dropped in October, keeping the energy alive.
Charli’s music has crossed genres, appealing to a wide audience. DJ Rowena Alice says it gives people a sense of freedom on the dance floor. It’s not just pop fans enjoying it; people from all walks of life are vibing with Brat.
Charli’s sound is inspired by the rave scene she grew up in, but it also has a punk edge. She describes it as honest and a bit volatile, which resonates with many listeners.
For London musician Nieve Ella, Brat represents confidence. Her latest single, Ganni Top, is all about self-love and having fun. She credits Charli and other pop stars for inspiring her to be more vocal about her confidence.
Brat Fashion is all about comfort and confidence. Charli says it’s about wearing what makes you feel good, whether it’s a simple top or high-end fashion. It’s all about embracing who you are.
Nieve reminisces about her teenage years, feeling powerful in her outfits. Brat has given her the freedom to express herself without fear of judgment, even after facing criticism for her festival outfit.
Brat is about feeling sexy and a bit messy. It’s especially meaningful for those who missed out on experiences during the pandemic. It’s given young people the green light to be a little reckless and enjoy life.
In August, Roblox even jumped on the Brat train with a Charli XCX-themed update, showing how widespread the influence has become.
Rowena has noticed a shift in club culture too. People are dressing more casually, focusing on having fun rather than looking perfect. It’s refreshing to see everyone just enjoying themselves.
Charli’s journey has been long. She’s been making music since 2008, with hits like I Love It and Boom Clap. Her unique style has always set her apart, and now she’s finally getting the recognition she deserves.
Matthew Kent, a longtime fan, believes Charli’s authenticity is what makes her music resonate. She’s never chased trends; she’s always been true to herself, which is why her fan base has grown steadily over the years.
Charli’s lyrics are relatable, tackling themes like ego and womanhood. They read like conversations you’d have with friends, making them feel real and honest.
Rowena thinks Brat offers a much-needed escape for millennials. In a world filled with stress, Charli’s music reminds us it’s okay to have fun and enjoy life.
Despite some ups and downs, Brat’s legacy is just beginning. Charli is set to take over festival season next year, and her influence on pop music is only going to grow.
Matthew believes Brat will inspire a new wave of artists. Its scrappy, fun vibe makes it feel accessible, encouraging others to pursue their dreams in music.
Who knows? We might just see Brat Summer (The Remix) next year!