Discover the charm of vintage shopping in London with our guide to the best spots
London: Fashion is really going through a tough time right now. Prices are skyrocketing, and it feels like the planet is drowning in fast fashion waste. It’s clear we need a change, and vintage shopping might just be the answer.
Bay Garnett, a former Vogue editor and vintage fashion advocate, says people are realizing that vintage shopping is a creative way to express themselves. It’s not just about finding unique pieces; it’s also a sustainable choice. Plus, it’s a cool way to discover your own style.
Lucky for us, London is a treasure trove for vintage finds. Shops like Rellik in North Kensington and Good Vintage in Covent Garden are booming, with sales on the rise. The global market for pre-loved clothing is expected to grow significantly in the coming years, which is exciting!
Fiona Stuart, the owner of Rellik, shared that their sales have jumped by 55% since 2021, especially after they started selling online during the pandemic. It’s great to see how vintage shops are adapting and thriving.
Angelo Mitakos, a fashion editor at British GQ, believes that the rise of apps like Vinted and eBay has made vintage shopping more mainstream. It’s no longer just for fashion insiders; everyone is getting in on the action.
While online shopping is convenient, true vintage lovers know that the real joy comes from rummaging through racks in-store. It’s like a treasure hunt, and you never know what hidden gems you might find.
When it comes to where to shop, Mitakos recommends Nordic Poetry on Bethnal Green Road and Rellik. He loves the stories behind the items you find at boot fairs, like Battersea and Pimlico, where you can meet the sellers and learn about the history of the pieces.
Garnett suggests checking out Found and Vision on Portobello Road for some fantastic finds. She also loves Beyond Retro and Rokit for more affordable options. Vintage shopping can be overwhelming, but staying focused can help you navigate the sea of clothes.
Tiffanie Darke, an editor and author, advises heading straight to the menswear section in charity shops for tailored pieces. You can find great deals on brand new dress shirts, and oversized tuxedos are a must-look for vintage lovers.
Garnett emphasizes the importance of going in with a clear vision. Having a mood board or a specific look in mind can really help you stay on track while shopping.
Personally, I’ve been on the hunt for vintage Giorgio Armani blazers lately, and I always get compliments when I wear them. But I’ve noticed that some people wrinkle their noses when I mention where I got them.
Garnett doesn’t understand that attitude. She believes that wearing something pre-loved adds character. It’s all about using your imagination and appreciating the history behind each piece.
